“Unlike most agents, Ralph is a real football guy – and that’s about the highest praise there is.”
“He used his brains and brawn to bloody the theater that is the NFL. And he could make ‘em all laugh in the end, even if it hurt. This book is your chance to meet him. Enjoy.”
“Cindrich isn’t the man behind the Blind Side – he’s the man behind my career. If anybody’s got the cure for what ails our national game, it’s colorful, quotable, one-of-a-kind Ralph, one of America’s great rascals.”
“Tape your ankles, put on your shoulder pads, adjust your helmet, and get ready for an unforgettable ride that will take you behind the scenes with some of the biggest stories in pro football for four decades.”
“That’s the part he loves, he loves the negotiating, the battle, the cussing at each other, telling each other to die, and an hour later they’re back on the phone as friends.”
“Football’s a tough game, and not just on the field. The fights between teams and agents can be just as tough. There were times I wish I never heard the name Ralph Cindrich. But here’s the thing: If I had a son who played football and he was looking for an agent, I’d tell him to call Cindrich.”
“They’re not really going to miss Ralph Cindrich, those suits with the NFL’s 32 teams. If they think of him at all, it’s in vulgar adjectives attached to the devilish contracts he extracted from them for his clients, such as Bill Fralic’s Rabbi Trust, Will Wolford’s Blind Side contract and Dermontti Dawson’s first-ever option-year double signing bonus. On the whole, however, they’d just as soon forget him.”
“I lived for these wars,” Cindrich was to write.
Wars like the Vodka Shootout with Robert Irsay of the Indianapolis Colts, one of the most controversial owners in NFL history. A negotiating session over quarterback Craig Erickson became long and vulgar and drunk. Irsay liked his booze, Cindrich said, and this meeting turned into a shot-for-shot duel into the night. Cindrich finally gained not only Irsay’s respect, but the contract he wanted. Some years later, Cindrich lifted a farewell toast to him.
“Bob,” Cindrich said, “…I know this — if you were cremated, you’re still burning.”
Cindrich, former All-American linebacker at Pitt and linebacker with the Atlanta Falcons, New England Patriots, Houston Oilers and Denver Broncos, was the first NFL player to become an agent. He knew the severe knee injury he suffered at Pitt doomed him to a short playing career, if he could make it at all. It lasted four years. Then he spent some 30 years as one of the most successful sports agents in the land. Also probably, by his own description, the most hard-assed.
(Cindrich has a bright personality and a ready laugh, but the linebacker in him isn’t far from the surface. On a talk show on KDKA Radio in 2012, he pretty much called University of Alabama Coach Nick Saban a cheater. “And if he has a problem with anything I say,” Cindrich added, “come after me, big boy.”)
Cindrich’s been-there, done-that background helped him gain some 200 clients, including Mark May, a Pitt All-American and now an ESPN commentator, and Herschel Walker, James Farrior, and Fralic, Wolford and Dawson. But the NFL? The enemy? He won’t miss them. Come NFL Draft Day in April, while the rest of the country is worshiping at the TV set, he will be doing something else. Anything else.
“I’ve always loved football,” said Cindrich, a starter from the beginning at little Avella High School in Washington County, “but I’m not interested in the draft.”
But then, the draft won’t be as much fun as it used to be. Back then, it was into the trenches against the suits. “All’s fair in love and negotiating,” Cindrich said. The sessions, usually by phone, often would end up as exercises in hurling delicious, carbon-edged invective, and they also required mothering anxious young players, to say nothing of a number of general managers and owners, as well.
Cindrich’s career reached a crisis stage in 1999, when the NFL sued him in a contract flap. A railroading, he called it. “I was a marked man,” he said, in his 2015 tell-all-and-then-some book, “NFL Brawler: A Player-Turned– Agent’s Forty Years in the Bloody Trenches of the National Football League.”
“It was a street fight,” Cindrich wrote. “And I was up against… some pretty rich and powerful bastards in the NFL.”
The score, he said: “Ralph 1, [expletives] 0.”
“One thing,” Cindrich said. “I never lied, I never cheated, I never misrepresented and I never bought players.”
His upbringing saw to that, he said. He grew up in Avella, a mill and mining town, absorbing the values of his dad, A.J., the son of a Croatian butcher, and his mother, Stella, born on a boat coming to the U.S. from Italy.
Cindrich, who went to law school while playing for the Houston Oilers, made three professional debuts in his career. The first embarrassed him in front of a stadium full of people. The second scared him half to death in a courtroom. The third was the inspiration for his career — a confrontation with the iconic Art Rooney of the Pittsburgh Steelers.
He made his pro debut with the Falcons at linebacker in an exhibition game (NFL marketers prefer to try to dignify them as “preseason” games) before a big crowd in San Diego, where he received a humiliating baptism. The rookie was all set to impress the coaches and the crowd with a demolishing hit on Mike Garrett, the Chargers’ famous running back. Garrett gave him a nifty fake that left him face-first in the dirt. “A face mask,” Cindrich said, “holds an awful lot of sod.”
That was piddling compared to his debut in a Texas courtroom. He had been appointed by a judge to defend a woman who, with her pal, tied up two young men and brutally strangled them, one after the other. They took a coffee break after the first one. “There was no question of her guilt,” Cindrich said. “My goal was to save her life.” He got to his feet to begin his defense and stopped. “I had no spit,” he said. “My knees were shaking. If I lost, this woman died.” He saved her life.
Cindrich was still young as an agent when he collided with the Pittsburgh Steelers in 1978. They drafted Pitt center Tom Brzoza in the 11th round, and shortly after, Brzoza broke his thumb in an off-season contact workout. But off-season contact violated NFL rules, and the injury cost Brzoza a chance to make the team. Cindrich argued loudly and publicly that the Steelers owed Brzoza. A local sportswriter broke the story. Ultimately, the NFL penalized the Steelers, taking away a precious thirdround draft pick. And Cindrich finally won. He was leaving the Steelers’ offices with Brzoza’s check when Art Rooney, the venerable and fabled “Chief,” asked to see him.
“Not the Chief!” Cindrich told himself. “Anybody but the Chief!”
When the pope calls, you answer.
Cindrich vividly remembers the audience as something like a meeting with a kindly old friend. It ended with Art Rooney asking him two questions: Did you do the right thing? Did you do the best you could do?
Cindrich managed “yes, sir” twice.
“Well, now,” Rooney said, “that’s all that really matters, isn’t it?”
At draft time, Cindrich was a shameless three-card monte dealer. In the 1985 draft, for example, his prize client was Bill Fralic, the All-American offensive lineman from Pitt. Minnesota wanted him badly. Cindrich let it be known widely that Fralic didn’t want Minnesota. Minnesota got the message. The Indianapolis Colts coveted Cindrich’s other prime client, receiver Al Toon out of Wisconsin. Cindrich also told Indianapolis to forget it. Minnesota, a jilted date, traded its pick to Atlanta, and Atlanta took Fralic. Indianapolis stepped aside, and Toon went to the New York Jets. Both players went on to Pro Bowl careers.
One angry general manager complained that Cindrich would do anything to get his players more money.
Cindrich was delighted. “I couldn’t buy that type of PR,” he said.
…players do make big money. And the owners make big money. But when players deal with the owners on their own, they will get their clock cleaned.”
Cindrich termed agents “the last line of defense” for players. It all sounds so gallant, but self-serving. Agents make a nice living off players.
“True,” said Cindrich. “And players do make big money. And the owners make big money. But when players deal with the owners on their own, they will get their clock cleaned.”
A funny thing happened to the NFL on the way to the Super Bowl — TV ratings had fallen off in the 2016 season. And there were those who would bet that Mount Everest would fall over before that could happen. The trend developed early. By late October, Sports Illustrated reported that “Monday Night Football” was down 24 percent, “Sunday Night Football” 19 percent and “Thursday Night Football” 18 percent.
This strikes the NFL right in the cash register. TV means money from commercials, and falling viewership could mean falling TV money.
But Cindrich doesn’t think that the U.S. football stadiums are headed for tractor pulls and soccer.
“I think the Colin Kaepernick thing hit the country harder than most people realize,” Cindrich said. This was the quarterback of the San Francisco 49ers refusing to stand for the national anthem, and various other players joined him. Fans were furious, and were swearing off football.
Other reasons were advanced for the ratings drop: A reaction to domestic violence involving players. Oversaturation by football, and even beyond the games, to such TV features as the NFL RedZone and fantasy leagues. NFL Commissioner Roger Goodell added the presidential campaign with conflicting televised debates. Was pro football dangerously starting to fall?
“There was a deterioration, yes,” Cindrich said. “But I think football is too deeply ingrained in the American culture for the game to be badly damaged.”
And then there was the monster coming out from under the bed — concussions and their long-range effects, followed by some parents keeping their kids out of football. Does this signal the beginning of the end of football?
“I don’t think so,” Cindrich said. “Remember — football is part of American life. Not only that, but for a lot of young guys, football is a way out — a way out of poverty.”
Cindrich himself had concussions. Would he play now, knowing what he knows about them?
“Yes. Yes, I would,” he said. “First, I love the game. And football has given me everything I have. I’ve been blessed.”
Cindrich one day called Bill Polian, general manager of the Buffalo Bills, trying to get through a particularly tough deal. “He went right after me,” Cindrich said. “I didn’t really know why he was so mad.” Things spun out from there in bright language delivered at a high volume. That night, Cindrich was still so miffed that he could barely sleep. Early the next morning he grabbed a flight to Buffalo, stormed into Polian’s office, leaned over his desk and said: “If you ever [expletive] talk to me that way again, I’ll beat the living [not merely vulgar, but expletive] out of you! You understand me?”
That said, Cindrich stormed back out of the office and caught a flight back to Pittsburgh.
Nope. The suits of the NFL won’t miss Ralph Cindrich.
“Buy it for the stories. You’ll make the money back on free drinks from friends who won’t believe the stories.”
Bright and early every morning, Ralph Cindrich takes to Twitter. Then he takes on the world.
“I’m at the stage where I don’t want to be anybody else,” Cindrich said of a social-media presence that is a frothy mug of Take No Prisoners chased by a shot of Scorched Earth.
“ONE more reason to put #Brady away: #DonaldTrump & #ChrisCarter.”
Nobody needs to know what that actually meant. Only that Cindrich meant it, just like he meant every word in his first book, “NFL Brawler: a player-turned-agent’s forty years in the bloody trenches of the National Football League.”
Buy it for the stories. You’ll make the money back on free drinks from friends who won’t believe the stories.
The story on Cindrich, 65, is that of a boy from Avella who became a big man in the world of wrestling, football and law. That boy also grew up to feud with Joe Paterno, nearly fight a Dallas Cowboys coach, take cases of beers to contract negotiations and — at the urging of “The Chief” — watch the back of Art Rooney II when Cindrich and the Steelers president ran on opposite sides of the courtroom.
A lot of former NFL players have written books. Cindrich was a Patriot, Oiler and Bronco.
Many former sports agents have written books. Cindrich’s business started with the likes of Mark May, Bill Fralic and Al Toon but eventually expanded to the point that he was tabbed “the undisputed free-agent champ” by USA Today.
But how many book authors are in four halls of fame (Western Pennsylvania, Italian-American Sports, Washington County and Avella High School), on a walk of fame and his university’s all-time football team (Pitt) and earned All-American status on the collegiate gridiron and wrestling mat?
If only to brag, Cindrich could have delivered a compelling book.
He wanted to brag.
“Pure ego,” Cindrich said of his reason for taking on the challenge of culling his tales for 249 pages.
“It was one of those things where I knew I had experiences that most fans dreamed about. I was an active participant.
“But I think of it as a love letter to my wife, family, football and life in the NFL.”
Over the course of about 30 minutes of entertaining conversation, Cindrich rarely was so politically correct that his earnestness on two subjects could not be mistaken. He is fiercely proud of his family and indebted to older brothers Ron and Bob.
“Standing near (Ron), where he had a red jersey with white stars because he was in the high-school all-star game; if he could do it, I knew I could play football,” Ralph Cindrich said.
“And Bob, who everybody probably knows as the United States district attorney, a federal judge, the head counsel for UPMC … but he was also all-state in wrestling. And, just like with Ron, I felt like I could do it if he could.”
It’s hard to imagine growing up in the Cindrich home without developing a fighting spirit. Cindrich described himself as a “roughneck,” albeit a cagey one — as the stories in his book, especially the ones about contract negotiations, reveal.
“I never liked being challenged much,” Cindrich said.
“I also never challenged people when I knew I might get my butt kicked.”
Having represented several former Steelers (including Hall-of-Fame center Dermontti Dawson and All-Pro linebacker James Farrior), Cindrich had runs in with everybody from late founder Art Rooney Sr. to former coach Bill Cowher to current director of football and business administration Omar Khan.
“I’m going to get slammed by Dan (Rooney) on that one,” Cindrich said.
He could have kept it to himself. He also could “be proper, say something differently when I need to…
“But a lot of times I don’t want to,” Cindrich said.
Not on Twitter. Not in a book. Not anywhere.
He may be an author, but he’s a brawler at heart.
Rob Rossi is a staff writer for Trib Total Media. Reach him at firstname.lastname@example.org or via Twitter @RobRossi_Trib.
“Are you ready for some football? If so, then only part of this book is for you. Yes, you heard me right. Only part of this is for you. This book is really like a recipe found in a cookbook, but with an edge. Take a small town southwestern Pennsylvania boy, add football and wrestling, a dash of collegiate success, a beauty queen, a journey to the professional level of sports, a career change and finally behind-the-scene boardroom negotiations and fights and you get a love story.”
Are you ready for some football?
If so, then only part of this book is for you. Yes, you heard me right. Only part of this is for you.
This book is really like a recipe found in a cookbook, but with an edge. Take a smalltown southwestern Pennsylvania boy, add football and wrestling, a dash of collegiate success, a beauty queen, a journey to the professional level of sports, a career change and finally behind-the-scene boardroom negotiations and fights and you get a love story.
A love story? Are you serious?! I can hear you saying it, screaming it even. I am serious and now I shall explain.
“NFL BRAWLER: A PLAYER-TURNED-AGENT’S FORTY YEARS IN THE BLOODY TRENCHES OF THE NATIONAL FOOTBALL LEAGUE”
By Ralph Cindrich.
Lyons Press ($26.95).
Ralph Cindrich, star football player and wrestler from tiny Avella, in Washington County, learned his lessons with a hard-handed father, a loving family and supportive community. He then took the lessons learned from those experiences to the University of Pittsburgh, where he became a wrestling champion and earned All-American honors in football and met the love of his life. Then he ascended to the National Football League and had a four-year career in which he played with the New England Patriots, the Houston Oilers and the Denver Broncos.
Very barebones to the background I know, however, it doesn’t take much to describe things that many of us in the region have experienced either first- or secondhand. We’ve been there or know others who have been.
When Mr. Cindrich’s football days were numbered, he entered law school. After retiring from the NFL and graduating, he then opened a law office in the Houston, Texas, area. Along the way he turned his legal mind to serving his fellow players, and that is when the fireworks that could make Zambelli’s turn green with envy began.
Mr. Cindrich then takes us behind the scenes to the offices, boardrooms and anywhere else a deal can be made between players and owners in the NFL. Fully half the book is related directly to his dealings in the NFL beginning as a player then transitioning to one of the premier player’s agents.
We get to see, hear and experience some behind-the-scenes stuff here with a couple notes of caution. If you cross a sailor with a truck driver, you will be on familiar ground with the language used. If you think you have an idea of how things work in the matter of contract dealings in the NFL, you are wrong. Finally, beware of labeling behavior or personality. We are all different under pressure, and sometimes it is necessary to do more than push the envelope. Sometimes, according to Mr. Cindrich, you need to wad it up and toss it in the other guy’s face.
Throughout the book you will meet many players, executives and personalities. Mr. Cindrich is not shy about showing how he wheels and deals, steps on toes and eventually gets a deal he and his client can be satisfied with.
Now for the love story I mentioned at the start. Pay attention to the language between the lines; not the cussing and fussing, but what Mr. Cindrich is saying implicitly. Read how he talks of his family, his friends, those who have helped form him into who he is. He is not just someone being brash, combative or even arrogant, but someone who loves and is in love with all that he writes about. Mr. Cindrich has scored a touchdown with this book.